Blog
Pat Hellberg, Pat The Wine Guy
This interview is syndicated from the bi-monthly column for Oregon Wine Press, and “turns the tables”
November 2, 2022
Turning Wine into Publicity
Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
This interview is syndicated from the bi-monthly column for Oregon Wine Press, and “turns the tables”
Guest Article by Beverage Trade Network Creating a public image is something that is managed
This article originally appeared in Winetraveler, a wine country travel platform. I have nostalgia for radio.
Guest Article by Chris Cook, Capiche Marketing Branding is all the buzz and has been
Guest Column by Jim Gullo, Author and Journalist What a pleasure it is to watch
The importance of Branding and Messaging for small wine producers Branding exercises are not fun.
By Alan Goldfarb “Originality is how we separate ourselves, including you, from the pack”. Who
Guest Article by Alan Goldfarb, wine journalist and media consultant This really happened: In the
PR is Social Storytelling is PR Your Voice is Storytelling What is Your Voice? Aren’t
Everyone has one. Some have many. Email addresses are a type of currency. They cost
Tom Wark’s recent blog post weighs the differences between traditional and social media: Social vs
End of year is a great time to work on ‘Messaging’, as we start preparing