Wine Influencers – Can they help you Sell Wine?
Wine doesn’t sell itself. Storytelling sells wine. If you believe this statement please read on.
Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Wine doesn’t sell itself. Storytelling sells wine. If you believe this statement please read on.
Guest Article by Chris Cook, Capiche Marketing Branding is all the buzz and has been
Note: this is the full length article. A shorter version of this ran on April
Guest Column by Jim Gullo, Author and Journalist What a pleasure it is to watch
Trade Show Attendee Strategies Tradeshow season is coming up soon. Conferences usually last more than
The importance of Branding and Messaging for small wine producers Branding exercises are not fun.
Tom Wark’s recent blog post weighs the differences between traditional and social media: Social vs
End of year is a great time to work on ‘Messaging’, as we start preparing