Turning Wine into Publicity
Carl Giavanti Consulting provides PR Consulting Services for small to medium-sized producers on an outsourced basis, eliminating the risk and costs associated with employees.
The program objective is to obtain print and online media placements – wine reviews, themed articles, feature stories, radio and podcast interviews – to promote client brands, and ultimately to increase visibility with consumers.
Going on the road to sell your wine? Carl engages writers, sommeliers, international wine buyers, media personalities, and podcasters in your current and potential markets to get your wines reviewed and stories shared. Coverage obtained supports your distribution efforts in those markets.
Initial discussions and evaluations are at no charge. Case studies, annual results, testimonials, and referrals available.
Review the Services Options below to determine whether using a PR consulting agency is right for your winery. Please read the Beverage Trade Network article “Why You Need a PR Agency“. Also, check the FAQ page.
Contact Carl for more info and to arrange a visit.
This audit and onsite workshop is appropriate for owners and managers who are responsible for setting up and maintaining an effective media outreach program, and are evaluating the use of a PR communications agency. This package is also appropriate for self-starter owners and managers who want to quickly build the media infrastructure required to pitch their own stories and wines to the media.
Activities include a 30-minute initial consultation; a technical website analysis including SEO, website health and design review; an online marketing and communications assessment of the winery’s digital presence, social platforms and media coverage, with actionable recommendations and steps to enhance media performance; and a detailed discussion of how to use media coverage in content marketing to increase profitability.
This package includes planning, development and recommendations for must-have winery background materials; recommendations for media and trade-facing collateral, important winery digital assets and website resources.