Turning Wine into Publicity
Carl Giavanti Consulting provides PR Consulting Services for small to medium-sized producers on an outsourced basis, eliminating the risk and costs associated with employees.
The program objective is to obtain print and online media placements – wine reviews, themed articles, feature stories, radio and podcast interviews – to promote client brands, and ultimately to increase visibility with consumers.
Going on the road to sell your wine? Carl engages writers and Somms in your markets to get your wines reviewed and stories told. Coverage obtained supports your distribution efforts and keeps you top of mind in those markets.
Initial discussions and evaluations are at no charge. Case studies, annual results, testimonials, and referrals available.
Review the Services Options below to determine whether using a PR consulting agency is right for your winery. Please read the Beverage Trade Network article “Why You Need a PR Agency“. Also, check the FAQ page.
Contact Carl for more info and to arrange a visit.
This audit and onsite workshop is appropriate for owners and managers who are responsible for setting up and maintaining an effective media outreach program, and are evaluating the use of a PR communications agency. This package is also appropriate for self-starter owners and managers who want to quickly build the media infrastructure required to pitch their own stories and wines to the media.
Activities include a 30-minute initial consultation; a technical website analysis including SEO, website health and design review; an online marketing and communications assessment of the winery’s digital presence, social platforms and media coverage, with actionable recommendations and steps to enhance media performance; and a detailed discussion of how to use media coverage in content marketing to increase profitability.
This package includes planning, development and recommendations for must-have winery background materials; recommendations for media and trade-facing collateral, important winery digital assets and website resources.
This full-attention monthly retainer program includes all items described in the PR|Media Audit & Workshop. Value add consulting includes ongoing planning for media campaigns, identifying target media and outreach, and personally arranging and touring visiting wine, lifestyle and travel media.
This hands-on service includes pitching and placing media coverage, recommendations for content marketing, media kit development, sampling programs, virtual tasting programs, story and messaging development, and media coaching for principles, winegrowers, and winemakers in advance of all media engagements.
Clients can expect access to Carl Giavanti’s network of connections and business recommendations, as well as ongoing marketing and networking opportunities. Proposals are generated after introductory meeting and formal evaluation. References are encouraged.
If you are interested in how to evaluate Winery PR agencies, I suggest you read this article, and FAQ.
Introduced in 2023, this is an activity and results-based winery program – designed to build brand visibility and obtain media coverage for use in content marketing. It’s my belief that as more and larger competitors enter the market it will become increasingly difficult to stay top of mind with existing and new consumers.
This program for small or startup producers that either can’t afford or aren’t ready for full-service PR consulting.
This annual wine reviews program includes both Spring and Fall Sampling Lists with details, statistics, contact information and requirements for each wine reviewer and critic. Client fulfills samples submissions.
Opportunistic recommendations will be submitted throughout the year concurrent with editorial requests from writers, and opportunities for virtual tasting events. This program includes vetting, influence statistics and follow-up with reviewers for status of tastings and to secure links to articles, scores, awards and wine reviews.
Carl Giavanti Consulting, LLC
Winery and Media Inquires:
Contact Carl at 971-221-4212
Portland | Willamette Valley | Oregon
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