Carl Giavanti Consulting, LLC is a specialty consulting practice setup to work with small producers. Services are focused on the communications and marketing required to sell wine ‘Direct to Consumer’. The business premise is that small wineries are experiencing unique challenges due to market competition and distribution consolidation.

Achieving “Earned Media” through Media Relations outreach is extremely important for brand building, as small wineries need “sticky” experiences, strong stories, and brand differentiation to get recognized and be memorable. A winery’s approach to telling their unique stories, and commitment to media outreach and marketing, becomes the point of differentiation.

Media communications take focus and time to develop relationships with writers and publications. Achieving winery goals requires establishing a long-term strategy, and tying it to the media plan, campaigns, and related marketing programs.

Abstract Background Wine Bottles ©

PR|Media AUDIT AND Workshop

Abstract Background Wine Glasses ©

Full Service
PR Program

Wine Bottles

PR Lite program Project Based

Abstract Background White Wine Bottles ©

Sampling & Wine Reviews Program