OWB’s new consumer focus

OWB’s new consumer focus

How refreshing to see new management identifying the importance of ‘Winery to Consumer’ sales. Thank you to The Oregonian for publishing this story on 5/15/2011. In addition to Jeannette Morgan, Oregon Wine Board just hired Charles Humble, the new Director of Marketing and Communications. I was at a recent TRMN meeting at Kelty Estate B&B in Lafayette. Charles had a chance to introduce himself after three days on the job. He discussed the importance of small producers in the Oregon wine industry, and the renewed marketing focus at OWB going forward. I talked to Charles afterward and he said “I’ve died and gone to heaven. Working is one thing, but working in an area where you have great passion is another”. We’re looking forward to great things from both Jeanette and Charles. Here’s the article: http://www.oregonlive.com/wine/index.ssf/2011/05/tech_industry_veteran_jeanette.html

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