Carl Giavanti, winery media consultant, strives to help small wineries get publicity and recognition for their brands. The goal is to help build brand awareness for clients; and of course, to sell their wine. I have worked with clients in Oregon, Washington and California. This PR program was launched in 2012 coincident with the Wine Bloggers Conference in Portland, Oregon. Since then, I’ve built a team of writing, website, photography, and videography partners, each with a different skill set and wine industry connections.
Media outreach services are provided primarily for small producers, and employ traditional and digital outreach and publishing platforms. I identify specific national, regional and local media outlets, and engage longstanding relationships with print, radio, video and online writers to promote our client’s brands. The objective is to obtain media placements – reviews, themed articles and feature stories, and ultimately to increase visibility and sales by placing the winery in front of consumers. To learn more, view Carl’s Winery in a Pay-to-Play World presentation on YouTube, and read the article on his industry blog page. You can also view this oral video interview by Linfield College’s Oregon Wine History Archive.
Going on the road to sell your wine? I will vett and engage media in those markets to get you, your wines and story in front of writers and radio folk in those regions who can make a difference. Coverage obtained supports your distribution efforts, and keeps you top of mind with somms and retailers in each local market.
Carl has been published in Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network and Oregon Wine Press. You can also read his interview on Brand Strategies in Wine Industry Network and Tips for Competing on Howard Hewitt’s Grape Sense. Email Carl at firstname.lastname@example.org or call 971.221.4212