Hard to believe direct/indirect wine related revenues almost doubled in 5 years. Profitability for small producers certainly hasn’t. What am I missing here? I think percent of total increases due to Direct to C0nsumer is understandable. Byron Dooley’s comments about his strategy and results are a testament. I’m sure we’ll be hearing more about this from all wine corners in Oregon. Here’s the article:
http://www.oregonlive.com/business/index.ssf/2011/07/oregon_wine_industry_nearly_do.html