DTC Wine Sales up 12%

This Ship Compliant Study and Napa Valley article keep coming up in conversation with other consultants and clients, so it’s time to comment, and yes I know the sales increases are for larger Napa Valley wineries, but wine bottles like everything else roll downhill. That is to say the best practices and strategies of the large wineries and success of their DTC programs point the way to our small producers here in Oregon, and validate taking Winery Direct to Consumer to the next level. Here’s the story:

http://napavalleyregister.com/lifestyles/food-and-cooking/wine/direct-to-consumer-wine-sales-growing-more-than-twice-as/article_7ac71de2-a37e-11e0-8378-001cc4c002e0.html