Blog
How to do Press Trips Right
This 3-Part Series originally appeared in Wine Industry Advisor in December 2024. Links to next
December 24, 2024
Turning Wine into Publicity
Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
This 3-Part Series originally appeared in Wine Industry Advisor in December 2024. Links to next
This article originally appeared in Wine Business Monthly on May 3rd, 2024 https://www.winebusiness.com/news/article/286880 Pros and
Google, SEO, Keywords, AI & Journalism Why should wine writers be paid, when online technology
Guest Article by Beverage Trade Network Creating a public image is something that is managed
This article originally appeared in Winetraveler, a wine country travel platform. I have nostalgia for radio.
This article originally appeared in Wine Bulletin, a wine industry news publication. Winery Stories plus
I originally wrote this figurative Memo to the Wine Media back in May 2014, and
How Media Coverage enhances Brand Visibility Wineries have adapted to change slowly over the years,
Why is Winery PR so difficult? It’s difficult, because it’s about relationships. And reading. Yes,
This article originally appeared in Wine Business Monthly on May 29, 2019. Thank you to
Winery PR Doesn’t Sell Wine! Winery PR does not directly sell wine, nor is it
Interview by Carl Giavanti, with Rusty Gaffney aka Prince of Pinot Sampling your wines is