Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Guest Post by Deirdre Bourdet, CEO of Hedonism Ink People have been consuming wine and
As Groucho Marx famously once said “I’d never join a club that would have me
By Carl Giavanti This article is an update of Part One which I posted in
Guest Column by Jim Gullo, Author and Journalist What a pleasure it is to watch
By Alan Goldfarb So, Mr. Doclawyer, I’ll be conducting this interview so that we can
Tasting Rooms are critical to your survival Here are the facts, according to a Silicon
By Alan Goldfarb Before I began working on the other side of the aisle from
Trade Show Attendee Strategies Tradeshow season is coming up soon. Conferences usually last more than
By Alan Goldfarb We in the wine public relations trade are witnessing the evolution of
The importance of Branding and Messaging for small wine producers Branding exercises are not fun.
By Alan Goldfarb “Originality is how we separate ourselves, including you, from the pack”. Who
This figurative memo to the Wine Media is from this winery publicist and does not
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