Why Customer Relationship Management Systems Matter
Like the author, I used to work in corporate technology and systems, and now help
Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Like the author, I used to work in corporate technology and systems, and now help
End of year is a great time to work on ‘Messaging’, as we start preparing
Good things happening at Oregon Wine Board – a new executive director and experienced marketing
Kudos to Katherine Cole (again)! Even if you don’t need to brush up on the
A wine writer friend of mine Alan Goldfarb is doing a piece for WBM on
I was enamored of the novelty of QR codes for small wineries when I wrote
I think we all know that social media is not going away. If you are
The Economic Impact Statement that just came out even included mention of the 8 urban
Hard to believe direct/indirect wine related revenues almost doubled in 5 years. Profitability for small
This Ship Compliant Study and Napa Valley article keep coming up in conversation with other
Technology is quickly affecting my expectations for delivery of information. I had an interesting experience
Here is an important article from Steve Heimoff for small production wineries to consider: http://www.steveheimoff.com/index.php/2011/05/26/dtc-sales-help-wineries-rebound-study-suggests/
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