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Special Guest Article by Lisa Shara Hall Oregon is known for its Pinot Noir. Okay,
March 24, 2014
Turning Wine into Publicity
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Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Special Guest Article by Lisa Shara Hall Oregon is known for its Pinot Noir. Okay,
Guest Article by Alan Goldfarb, wine journalist and media consultant I’ve always, since I was
The 2013 vineyard land rush in Willamette Valley Yes, that Bob Dylan song is still
Guest Article by Alan Goldfarb, wine journalist and media consultant This really happened: In the
PR is Social Storytelling is PR Your Voice is Storytelling What is Your Voice? Aren’t
Guest Article by Alan Goldfarb, wine journalist and media consultant With apologies to Lettie Teague’s
I attended Lettie Teague’s session at the Oregon Wine Symposium this past week. Lettie of
Everyone has one. Some have many. Email addresses are a type of currency. They cost
Traditional wine writers and online wine bloggers marked the passage of time together at the
The message is the same, the medium has changed. We’re slowly moving from print to
I just found out that the Thursday reception sponsored by Oregon Wine Board is all
Tom Wark’s recent blog post weighs the differences between traditional and social media: Social vs
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