Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Continuous Improvement – preparing for the competitive storm By Carl Giavanti and Aron Brajtman, CPA
It’s also a Wine Marketing Strategy Note: This article originally appeared in Vineyard & Winery
What do Writers really need and want? Q&A Interview with Jim Gullo This is the
What do Writers really need and want? Q&A Interview with Jim Gullo In this two-part
The persistence and benefits of Email Marketing are critical to your winery DTC success.
Leveraging all three types of content is critical for small producers Let’s face it; brand
Where have all the Wine Writers gone? I recently bumped into Karen MacNeil at the
Guest Post by Deirdre Bourdet, CEO of Hedonism Ink People have been consuming wine and
As Groucho Marx famously once said “I’d never join a club that would have me
By Carl Giavanti This article is an update of Part One which I posted in
Guest Column by Jim Gullo, Author and Journalist What a pleasure it is to watch
By Alan Goldfarb So, Mr. Doclawyer, I’ll be conducting this interview so that we can
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