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What’s Your (Tradeshow) Plan?
Trade Show Attendee Strategies Tradeshow season is coming up soon. Conferences usually last more than
January 6, 2015
Turning Wine into Publicity
Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Trade Show Attendee Strategies Tradeshow season is coming up soon. Conferences usually last more than
By Alan Goldfarb We in the wine public relations trade are witnessing the evolution of
The importance of Branding and Messaging for small wine producers Branding exercises are not fun.
By Alan Goldfarb “Originality is how we separate ourselves, including you, from the pack”. Who
This figurative memo to the Wine Media is from this winery publicist and does not
Special Guest Article by Lisa Shara Hall Oregon is known for its Pinot Noir. Okay,
Guest Article by Alan Goldfarb, wine journalist and media consultant I’ve always, since I was
The 2013 vineyard land rush in Willamette Valley Yes, that Bob Dylan song is still
Guest Article by Alan Goldfarb, wine journalist and media consultant This really happened: In the
PR is Social Storytelling is PR Your Voice is Storytelling What is Your Voice? Aren’t
Guest Article by Alan Goldfarb, wine journalist and media consultant With apologies to Lettie Teague’s
I attended Lettie Teague’s session at the Oregon Wine Symposium this past week. Lettie of