Carl writes wine industry articles for his website and has been published by Wine Business Monthly, Vineyard & Winery Management Magazine, The Grapevine Magazine, Wine Industry Network, Oregon Wine Press, and Winetraveler Magazine. He has a monthly Wine Writer Interview Series on Wine Industry Advisor. Read his interviews on Brand Strategies, Choosing a PR Agency in Wine Industry Network, and Tips for Competing in Howard Hewitt’s Grape Sense.
Guest Article by Alan Goldfarb, wine journalist and media consultant With apologies to Lettie Teague’s
I attended Lettie Teague’s session at the Oregon Wine Symposium this past week. Lettie of
Everyone has one. Some have many. Email addresses are a type of currency. They cost
Traditional wine writers and online wine bloggers marked the passage of time together at the
The message is the same, the medium has changed. We’re slowly moving from print to
I just found out that the Thursday reception sponsored by Oregon Wine Board is all
Tom Wark’s recent blog post weighs the differences between traditional and social media: Social vs
Carl Giavanti Consulting and Tamara Belgard of Sip with Me! are offering consulting and support
Wine Clubs have become exceeding popular with many consumers. I’ve heard reports of folks belonging
Like the author, I used to work in corporate technology and systems, and now help
End of year is a great time to work on ‘Messaging’, as we start preparing
Good things happening at Oregon Wine Board – a new executive director and experienced marketing
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