Carl Giavanti Consulting is a targeted winery consulting practice. I focus on winery PR/Media communications and related consumer direct marketing. While most PR firms serve large corporate entities across multiple industries, I work exclusively with small, family-run wineries – the folks with the best stories, but the least visibility in a crowded marketplace.
My goal is to help my winery clients sell wine Direct to Consumer, and build their brands with greater recognition and publicity in their key markets. I consult, recommend, manage and help promote consumer sales programs, as well as develop a comprehensive media strategy and on-point messaging appropriate for the target audience.
More than 20 years of experience in corporate sales identifying key selling points, cultivating relationships, formulating big-picture strategies, and executing on a plan proved a natural fit for this type of work. Since I joined the wine industry in 2009, I have helped more than 50 wineries in Napa Valley, Willamette Valley, and the Columbia Gorge advance their PR & Marketing objectives. Click here for my full BIO.
I will not waste your time and do not charge for initial evaluations. If the situation warrants, I will submit a proposal for consideration and review it with you in detail. I work on a hand shake agreement with many clients, and can provide an NDA and services agreements upon request.
Contact me directly for more information at 971.221.4212, or email firstname.lastname@example.org