Carl Giavanti Consulting, LLC is a specialty consulting practice setup to work with small producers. Services are focused on the communications and marketing required to sell wine ‘Direct to Consumer’. The business premise is that small wineries are experiencing unique challenges due to market competition and distribution consolidation.

Achieving “Earned Media” through Media Relations outreach is extremely important for brand building, as small wineries need “sticky” experiences, strong stories, and brand differentiation to get recognized and be memorable. A winery’s approach to telling their unique stories, and commitment to media outreach and marketing, becomes the point of differentiation.

Media communications take focus and time to develop relationships with writers and publications. Achieving winery goals requires establishing a long-term strategy, and tying it to the media plan, campaigns, and related marketing programs.

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Ray Isle, Food & Wine Magazine
Blog
Carl Giavanti

Ray Isle, Food & Wine Magazine

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know,

Read More »
Eric Asimov, New York Times
Blog
Carl Giavanti

Eric Asimov, New York Times

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know,

Read More »