Carl Giavanti Consulting, LLC is a specialty consulting practice setup to work with small producers. Services are focused on the communications and marketing required to sell wine ‘Direct to Consumer’. The business premise is that small wineries are experiencing unique challenges due to market competition and distribution consolidation.

Achieving “Earned Media” through Media Relations outreach is extremely important for brand building, as small wineries need “sticky” experiences, strong stories, and brand differentiation to get recognized and be memorable. A winery’s approach to telling their unique stories, and commitment to media outreach and marketing, becomes the point of differentiation.

Media communications take focus and time to develop relationships with writers and publications. Achieving winery goals requires establishing a long-term strategy, and tying it to the media plan, campaigns, and related marketing programs.

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PR|Media AUDIT AND Workshop

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PR Program

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Sampling & Wine Reviews Program

Carl Giavanti

Hoke Harden, Wine Educator & Trainer

This interview is an ongoing quarterly column in collaboration with Great Northwest Wine, and “turns the tables” on Pacific Northwest wine industry writers by asking them about their

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Carl Giavanti

Eric Guido, Vinous

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know,

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